Bud Light Las Vegas (BLLV) was specifically created to make a personal connection with Bud Light’s consumers and expand interest in the brand by continuing to focus initiatives in the Las Vegas local market.
On-premise guests at over 15 casino properties have been targeted to make an intimate connection between consumers and the Bud Light brand. BLLV models and branded giveaways are used to enhance the consumer brand interaction. The BLLV logo can be found on uniforms, car wraps and print advertising, and well as, promotional collateral from sunglasses and beach towels to event photo frames.
It’s been a highly effective campaign driving consumers to upcoming activations. The personal interaction, print and social media channels have connected with consumers. The Bud Light Las Vegas facebook page is approaching a half million fans and there are over 18,000 fans following BLLV on twitter.
You can say we’ve created a “buzz” in Las Vegas.