KISS is an acronym for “Keep it simple, stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than […]
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Will is an expert in fusing sound strategic thinking with design applications to achieve business objectives. There isn't a creative mind more adept at crafting the right design solution while also helping to define and refine a successful brand strategy. On top of his talent, experience, and natural instincts for effective visual communication, he's also just one of the most fun people you could ever work with.
I've worked with Will on a variety of projects over the years. He helped develop my original brand and then helped evolve it further as my business model changed. He has taught workshops for my business boot camps and we have collaborated on joint projects together as well. I can always trust him to be a solid sounding board when preparing to pitch for new business. Will has a tremendous gift for uncovering the essence of the brand and bringing it to life. He is creative and strategic and most of all one of the best humans on the planet. I highly recommend him for any marketing and branding project!
I’ve had the pleasure of working with Will for several years. He’s a one-of-a-kind designer that constantly pushes the creative envelope to excede client expectations. He’s detailed, creative, reliable, and a great team player! Will is quick to take on short deadlines and manages multiple overlapping projects with ease. Not only that, Will’s easy going attitude, great personality, and positive energy make him a delight to work with!
Will Shaw and Taphouse Graphics have been an invaluable resource in helping us define, create and maintain a brand that fits. It sounds simple, but it is incredibly important to a growing business. Will has been a true partner in helping North Bay Aviation achieve our vision.
Will is very detail-oriented and produced great results for.....ah, what a bunch of canned b.s. that sounds like! On the real, Will is seriously a creative genius and one-man powerhouse that turned an idea and a passion into an award winning design firm. He's an artist at heart who's able to translate an artistic vision into a brand identity that real people can connect to. He may not be on Madison Avenue or L.A., but thank God! His independence has allowed him to escape group-think and truly think OTB (out of the box)! Working with Will was like working with Donny Deutsch before he became, well, Donny Deutsch. I can't wait to work with him again....very soon!
As I was starting my own business I was lucky enough to find Will. He helped me with the graphic design of my logo for my cards and stationery. I couldn't have done it without him. He was punctual and professional and great to work with. I highly recommend him if you are looking for a creative partner for any graphic needs you may have.
I contacted Will at Taphouse Graphics in regards to a logo I needed for one of my celebrity golf events. He hit it out of the park... I was so happy with the service that I inquired about their other services, as I had another project coming up quickly. Taphouse literally took a running concept and turned it into a reality with a new logo, website, collateral design... THE WORKS. Couldn't have done it without Will and the team at Taphouse Graphics.