The Fit Lab is a bicycle fitting shop that uses state-of-the-art motion capture technology to provide the rider with a true fit to his or her bike, maximizing efficiency and performance. The logo was created from two letterforms (F and L) carefully fit together to create a bicycle and cyclist.
The Fit Lab is affiliated with Winter Park Cycles (WPC) in Orlando, Florida. They focus on the harder-to-find brands— “the cool stuff.” And these guys aren’t bike snobs by any means, they just know there is a lot more out there than Trek, Specialized, and Cannondale. Why ride what everyone else does?
Winter Park Cycles is an authorized dealer for: Cervelo, Pinarello, Scott, Orbea, Zipp, Mavic Wheels, Edge Wheels, Reynolds Wheels, Easton Wheels and Components, MOst Components, Giordana,Mavic Apparel, Sidi Shoes, Gu, Clif, 1st Endurance, Hammer Nutrition and many, many more lines.