LogoLounge 7 features recent work by such world-renown firms as Pentagram, Lippincott, Turner Duckworth, and The Brand Union; emerging agencies venturethree, Dragon Rouge, and TAPHOUSE GRAPHICS; and stand-alone artists Louise Fili and Chris Mitchell. This definitive resource provides in-depth, behind-the-scenes knowledge of how the brightest in the field create winning identities today.
If you represent a corporation, institution, advertising agency, investor or public relations firm, or are an individual in need of graphic design, you’ve landed exactly where you need to be. Welcome.
Brandjacking is one of the biggest social media problems that modern brands face. This term, which combines “branding” with “hijacking” is when a company or individual purposefully assumes the identity of another brand in order to exploit or undermine them.
While brandjacking can severely damage your brand’s reputation, it’s also easy to defend against as long as you’re prepared. To make sure this never happens to your brand, here’s an explanation of what brandjacking really is as well as what your brand can do to prevent it.
Customers and activists are typically the source of brandjacking, and this usually occurs if they want to draw attention to a brand’s corporate practices in order to influence some sort of change.
Lego: Ending A Brand Partnership
Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.
Now more than ever, perhaps because they make up a majority of the world’s early adapters and drivers of trends, we look to children and adolescents for insight into what will become the next big thing.
We’ve known for some time, and I addressed in last year’s Trend Report, that the size of our digital viewing ports – I understand the layman calls them screens – continues to get smaller and smaller. And a recent Pew Research Center report indicates that 91 percent of teenagers access information online through mobile devices. So if we are paying attention to this demographic, as history tells us we should, it’s no wonder that designs continue to bend to the parameters of small, mobile canvases. And need I mention the affect devices such as the Apple Watch will have this phenomenon?
And for those of you thinking, “On the contrary Bill, the iPhone 6+ and monstrous Galaxy W (seriously, that thing is bigger than my toaster) suggest that the pendulum is swinging back the other way toward larger screens,” I ask you to consider the latest TV models that, while the size of small cars, also incorporate these new symbols and icons into their user interfaces.
Google’s brand name is so powerful that it has become an official verb in our everyday vernacular – it’s even in the dictionary!
The tech company’s latest initiative, Alphabet, has generated significant buzz about stocks, investments and financial capital. While this is all valid discussion, we’ve been extremely interested in what Google’s recent restructuring can teach us about branding.
So to understand what this brilliant brand move really means, here are 4 important branding lessons you can learn from Google’s Alphabet.
Whether they’re navigating a self-driving car through San Francisco or funding ultra-hot startups like Uber and Slack, the Google name is practically synonymous with innovation. However, such innovations have proven to be so powerful in their own ways that they no longer fit beneath Google’s search engine nomenclature.