Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me.
Now more than ever, perhaps because they make up a majority of the world’s early adapters and drivers of trends, we look to children and adolescents for insight into what will become the next big thing.
We’ve known for some time, and I addressed in last year’s Trend Report, that the size of our digital viewing ports – I understand the layman calls them screens – continues to get smaller and smaller. And a recent Pew Research Center report indicates that 91 percent of teenagers access information online through mobile devices. So if we are paying attention to this demographic, as history tells us we should, it’s no wonder that designs continue to bend to the parameters of small, mobile canvases. And need I mention the affect devices such as the Apple Watch will have this phenomenon?
And for those of you thinking, “On the contrary Bill, the iPhone 6+ and monstrous Galaxy W (seriously, that thing is bigger than my toaster) suggest that the pendulum is swinging back the other way toward larger screens,” I ask you to consider the latest TV models that, while the size of small cars, also incorporate these new symbols and icons into their user interfaces.