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Brandjacking is one of the biggest social media problems that modern brands face. This term, which combines “branding” with “hijacking” is when a company or individual purposefully assumes the identity of another brand in order to exploit or undermine them.
While brandjacking can severely damage your brand’s reputation, it’s also easy to defend against as long as you’re prepared. To make sure this never happens to your brand, here’s an explanation of what brandjacking really is as well as what your brand can do to prevent it.
Customers and activists are typically the source of brandjacking, and this usually occurs if they want to draw attention to a brand’s corporate practices in order to influence some sort of change.
Lego: Ending A Brand Partnership
Google’s brand name is so powerful that it has become an official verb in our everyday vernacular – it’s even in the dictionary!
The tech company’s latest initiative, Alphabet, has generated significant buzz about stocks, investments and financial capital. While this is all valid discussion, we’ve been extremely interested in what Google’s recent restructuring can teach us about branding.
So to understand what this brilliant brand move really means, here are 4 important branding lessons you can learn from Google’s Alphabet.
Whether they’re navigating a self-driving car through San Francisco or funding ultra-hot startups like Uber and Slack, the Google name is practically synonymous with innovation. However, such innovations have proven to be so powerful in their own ways that they no longer fit beneath Google’s search engine nomenclature.